YouTube is an excellent marketing channel for individuals and businesses to increase their online presence. Indeed, with YouTube’s incredible features and popularity, you can utilize its features to promote your product and improve your brand presence drastically. There are always upgrades when it comes to Google Accounts.
YouTube is also not spared, surprisingly it is of great help to people as well. YouTube Studio and Brand Account are the ones available for you. Though they belong to the same platform, there are a few significant differences with this upgrade.
YouTube Studio vs Brand Account
The main difference between the YouTube Studio and Brand Account is the personalization of the content. YouTube Studio can be managed by just one person, and that shall be the creator of the google account. However, Brand Account gives the luxury to add multiple users to access the channel contents called managers.
YouTube Studio is the platform supported by Google to create and manage channels by an individual. Ideally, YouTube studio can be accessed by you as a user if you are using your Google Account. Unless you offer your password to anyone, none can access your channel in terms of adding and deleting videos. That means to say, you shall be the sole controller of your channel.
Brand Account is an exclusive account that can be created by you to create and manage YouTube Channels. As such, the email address that you use to create a brand account can be your one, but it shall not be known to anyone. Moreover, you can add people to access your brand account but do not have the highest level of control as you are the creator of the brand account. Such moderators are called managers and communication managers.
Comparison Table Between YouTube Studio and Brand Account
| Parameters of Comparison | YouTube Studio | Brand Account |
| Google Profile Information | The Information is available for people to view. | You can hide the information. Moreover, you can also edit your user name, and it need not be the email address. |
| Custom URL | You can create a custom URL if you have 100 or more subscribers. | You can readily customize your URL for brand credibility. |
| User Access | Only one person who holds the user name and password | Multiple Users can access the channel if the owner gives them access. |
| Personal Log in Security | People can access your personal google information. | You can deny the access even for the ones you have added to the brand account as managers. |
| URL Name | It has the user name of your email address mentioned in it. | You can customize it and hide the user name of our email address as well. |
What is YouTube Studio?
YouTube Studio is an exclusive tool supported by Google to create and manage your channel effectively. You can use this tool to create a channel of yours and upload videos, live stream using it and also edit the videos as you like. It is indeed a tool that can help you publish promotional videos to increase your brand presence.
The YouTube channel can be viewed by many google account holders. They can comment their views on your channel, and it is an excellent PRO tool that shall help you communicate with the audience too. Most of the YouTubers use the YouTube studio to make a lot of money through their channel. All you need is subscribers for your quality content.
Of course, YouTube is all about Videos. You can access the Upload tab to upload a video or click on Live to live stream a video too. YouTube Studio has several features that allow you to edit the publish date and also restrict the views from a set of audience and so forth. You can do such changes in the visibility settings area.
YouTube Studio allows settings that shall help you add thumbnail pictures for your uploaded video as well as an end card. YouTubers usually use this end card as a promotional aspect for this brand, product, or themselves. You can also check for the analytics page to see
- How many people the video has reached
- What is the overview of the video?
- What sort of engagement has happened?
- You can also view the audience response percentage across the videos uploaded.
What is Brand Account?
As with many social media platforms, Google has introduced an exclusive platform for businesses to use videos as their promotional weapon towards brand presence and visibility. Brand Account is a Google supported tool that shall allow you to create channels as you do use YouTube studio and manage them effectively with enhanced features.
The best aspect about having a brand account is, you can add multiple users to access the account. As such, these brand accounts are created by businesses and helps in collaborating with the team to manage the channel effectively. As you are the Owner, you can add your team members as
- Manager
- Communication Manager
The managers have full access to the YouTube channel while the Communication Manager stays redundant in the channel. At the same time, you have the master control of permitting your team members. You can indeed delete the moderators if required. Managers shall have the entire access as the Owner, except for adding and deleting users. The managers can be added using their personal Gmail address as well.
Another good news is, you as an owner can access the Brand Account using your personal Gmail account. You need not explicitly mention it to anyone, and none does know this fact too. Brand Account has a functionality to help you create a customized brand URL and channel name that does not include your email address as well, unlike the YouTube Studio.
Main Differences Between YouTube Studio and Brand Account
- The main difference between YouTube Studio and Brand Account is with the number of users who can have access to the channel. YouTube Studio gives access only to you as you are the creator of the channel, while Brand Account enables you as the Owner to add different users to manage the account.
- The YouTube Studio cannot avoid the sharing of your Google Profile information, while it can be hidden in the case of Brand Account
- YouTube Studio is usually used by individuals to promote self or self-based products or services, while Brand Account primarily is used by businesses to work with the team.
- YouTube Studio can help create channels but cannot hide your email address from getting displayed, but this does not happen with Brand Account
- YouTube Studio allows you to create custom URLs. However, you must have at least 100 followers to do so, while Brand Account helps you create customized URL to increase brand presence.
Conclusion
Both YouTube Studio, as well as Brand Account, offers excellent analytics for the users to know how far is their performance. At the same time, the revenue reports are more prolific when it comes to the brand account. Though the brand Account is an upgraded version of YouTube Studio, you can instantly migrate from YouTube Studio.
At the same time, there are possibilities that your YouTube channel might have been converted to brand accounts. The best advantage of the Brand account is, multiple users can upload multiple contents, and it drastically improves your online visibility.
References
- https://anatomypubs.onlinelibrary.wiley.com/doi/abs/10.1002/ase.1268
- https://www.theseus.fi/handle/10024/172027