Email marketing is very cost-effective and a good marketing strategy for a small business to grow. The United States, on average, sees a 4300 percent return on investment(RTO) for businesses. Email marketing is easy to manage, allows you to make direct contact with your clients, and gives you full control.
It is very important to understand that a big part of your success is dependent on email marketing. Choosing a good email marketing software is the most important task for the purpose. It should be efficient while taking the responsibility of making sure that your emails get delivered actually. Constant Contact and MailChimp are two such software.
Constant Contact vs MailChimp
The main difference between Constant Contact and MailChimp is that although both of them have an amazing set of features, MailChimp is a bit lagging behind. However MailChimp a lot more affordable as compared to Constant Contact.
Comparison Table Between Constant Contact and MailChimp
| Parameter of Comparison | Constant Contact | MailChimp |
| Email Marketing Features | Constant Contact has a fantastic set of features like autoresponders, adding surveys, and coupons. | MailChimp has powerful features like campaigns triggered by segment and email sequences. However, it does not offer a proper workflow view. |
| Design and Flexibility | Constant Contact provides a decent set of stylish and necessary templates. There are 100 templates available. | MailChimp also provides 80 template which is lesser than Constant Contact. However, these templates are quite impressive. |
| Price | Constant Contact offers a free trial of 30 days after which you get unlimited emails by just providing your credit card information. | MailChimp has even better plans than Constant Contact. The plans are very flexible for different customers according to their needs. |
| User Interface | Constant Contact has a pretty impressive and user-friendly interface but it gives a little less satisfaction than what MailChimp gives. | MailChimp has a very elegant and simple designed interface. Even if you visit MailChimp for the very first time, you won’t feel like that. |
| Deliverability | Constant Contact email deliverability is around 97 percent which is very effective. | MailChimp has a deliverability of around 96 percent which is good but a little lesser than Constant Contact. |
| Customer Support | Constant Contact offers phone and chats support during business hours. However, these are not quite active. | MailChimp has 24/7 email customer support and chats help which is only for business hours. The support team is a lot more active and responsive as compared to Constant Contact. |
What is Constant Contact?
Constant Contact is one of the most widely used marketing services in the world. It is the fastest-growing email marketing software and is a highly beginner-friendly service provider. The customer can easily contact use email templates marketing calendars and manage the email lists.
It has amazing customer support with live chats email community support and a vast library of resources which are highly helpful. Aside from online training, Constant Contact also provides in-person live seminars. By this, small business owners quickly learn the fundamentals of email marketing which results in the growth of their businesses with advanced strategies.
What is MailChimp?
MailChimp is a premium email marketing service. It provides performance reports, offers easy to use templates, social sharing, mobile apps, surveys, and a lot more. MailChimp is quite popular in the market due to its clean, intuitive, and affordable services. It is highly compatible with different softwares and has 2-way compatibility with Google Forms and Sheets databases and Salesforce.
Recently, MailChimp has started offering advanced features. However, these are not truly advanced as reported by many customers. The customer support is restricted to emails and chats only. However, support is highly active and responsive.
Main Differences Between Constant Contact and MailChimp
- Constant Contact as well as MailChimp has a powerful set of features like surveys, coupons, and campaigns. However, MailChimp does not offer a proper workflow view.
- Constant Contact offers a decent set of necessary templates which are a hundred in numbers. On the other hand, MailChimp offers eighty templates which are a little less than constant contact.
- Constant Contact provides 30-day free trial after which you can get unlimited emails by just offering your credit card information. Mailchimp has even more amazing plans than Constant Contact. The provided plans are extremely flexible according to different customers.
- The deliverability that is found in Constant Contact is around 97% which is very effective. On the other hand, MailChimp has a deliverability of around 96%. Both of them have impressive deliverability however MailChimp lags a little here.
- Constant Contact provides phone and chat support which is only applicable for business hours whereas MailChimp has 24/7 email customer support and chat help. It is found that MailChimp is a lot more active and responsive as compared to Constant Contact with a late replier.
Conclusion
As we talked about earlier too that email marketing tool is a very crucial part to uplift your business and customer count. Both Constant Contact and Mailchimp deliver similar services. However, they have many different features but they both serve core purpose very beautifully. Both of them allow you to preview your emails for mobile and desktop before you send them. It is not a wise decision to keep both services together as it will increase a financial burden.
However, you can go with any one of the two according to your preferences. If you are tight on budget and want a decent featured service, you should choose MailChimp. MailChimp also has a feature of showing you exactly the layout in which it will be shown to the clients. Constant Contact has a feature where it checks the errors in the mail so you can correct them before sending them out. You can also go with Constant Contact if you can afford it.
At the end of the day, email marketing strategy should be amazing which can be achieved through any one of them.
References
http://www.sfu.ca/~jblacklo/Portfolio_of_Work/West%20Coast%20LEAF%20Volunteer%20Management%20Report%20-%20Client%20Version.pdf