People loved to buy things when they are sold at huge discount rates. Many brands try to promote their business by having a sale and seeking the majority of their products in a way where it is affordable to all.
Have you been to supermarkets who always have the cheapest prices on all their products? Yes, that’s right! German-based supermarkets, Aidl and Lidl have been one of the favorite go-to shopping venues for many and both of them have been in rival to show off how each of them is better than the other.
Aldi vs Lidl Stores
The main difference between Aldi and Lidl is the prices in Lidl’s stores are almost 3% percent lesser than the Aidl rates. These cheaper expenses of Lidl are mainly applicable to daily staple foods like peppers, apples, grapes, lemons, butter, etc.
Comparison Table Between the Aldi and Lidl stores (in Tabular Form)
| Parameters of the Comparison | Aidl | Lidl |
|---|---|---|
| Majority of Products | Aidl is said to have the best collection of vegan, vegetarian, gluten-free products. | Lidl prefers more of locally produced meat and its products as people love the quality of them. |
| In terms of size | Aidl is said to around 10,000 sq.ft which makes it smaller than Lidl. | Lidl has an area expansion of 15,000 to 20,000 sq ft. This gives them more space to stock up many items and to promote more brands. |
| Locations | Initially, Aidl had around 2,000+ stores situated only in the United states which made it easier for anyone to find an Aidl store at every corner. | They just had around 90-100 stores in the United States in the beginning. |
| Ownership | Lidl is owned by only one person who is changed periodically from time to time. | Aidl is run separately as two companies by brothers named brothers Karl and Theo Albrecht and also more even though initially it was started as a small grocery store. |
| Headquarters | Aldi Nord is headquartered in Essen and Aldi Süd is headquartered in Mülheim. | Lidl has its headquarters situated in Neckarsulm. |
What is Aldi?
Albrecht Discounts, popularly known as Aldi is one of the largest known supermarkets in Western countries. This grand superstore was started by the German brothers, Karl and Theo Albrecht which was developed from the small store that their mother, owned in Essen.
Together they made their company stand out in all aspects and within a span of a few years, they have been known for their attractive prices and versatile brands. In the year 1960, there was a huge dispute between the brothers that caused the separation of a single company into two companies, each in different locations and with different standards.
The interesting point to note is that there is another country then The United States to have both the Aldi companies functioning other than Germany. In the year 2018, all good efforts of Aldi was paid off when it won “The Retailer of the Year.” Almost 80% of the brands found in Aldi are under the name of the brand. Even the Trader Joe’s comes under the company of Aldi Nord.
What is Lidl?
One of the open competitors of Aldi is the Lidl company. It was found in 1973, by Josef Schwarz. It is pronounced as Lee-dull and they are a part of another huge retailer group in the world, Schwarz Group. Josef disliked the idea of naming the company after his family name, Schwarz. So he sort inspiration from his past business colleague, Ludwig Lidl for which Ludwig was paid around 1000 German rupees for the rights of his name.
They can stock up to 4000 products at a single time which is much lesser when compared to Aldi that has the capacity of only 1,500 each time. Any Lidl store has the perfect idea to attract its visitors.
They have a bakery right in front that bakes fresh pastries, bread, etc and their luring scent never ceases to tempt the consumers. One of the sections that has very high praises is the wine section. Having won more than 100 awards, Lidl bears around 10,000 wines found in its in – house called Masters of Wine.
More number of brands are available in Lidl and they extensively support both local and international food brands too. Lidl has faced many controversies over the years, but has let down its guard and strived back hard.
Main Differences Between Aldi and Lidl Stores
- The Aidl stores were started as earlier in 1913. Lidl was found in the year 1930, but it turned into this people-friendly supermarket and gave a heavy competition to Aidl in the year 1977.
- In terms of promoting their brand name, Lidl wins the game as it uses it Everyday low prices, unlike Aidl which has occasional discounts on its non-food products.
- The customer service of Lidl is much better when compared to the non-attentive customer service of Aidl.
- Lidl is said to promote its brand adequately in Germany than Aidl.
- The one thing you would notice when you visit an Aidl store is its gorgeous environment with bright colors and its spacious ground where shopping can be more fun. Lidl has been improvising over the years by bringing in new products like gym equipment.
Conclusion
These supermarkets have been winning hearts by their unlimited offers to please everyone. The fun fact is that you will never find an Aidl and Lidl store in the same neighborhood. Given their popularity, Aldi and Lidl seem to have a lot of similarities and even have a common goal too: gain the trust of people in every way possible.
But just because their priorities seem similar, they do have different opinions in various sectors. So this fierce competition is to remain for a long time not only in the US, but all around Europe.
References
- https://link.springer.com/chapter/10.1007/978-3-319-74089-8_4
- https://journals.sagepub.com/doi/abs/10.1080/1024529042000304446