Media in the form of videos are the future of social media. YouTube has emerged as one of the finest platforms to share and watch videos from all over the world. However, with the growing influence and popularity of short video content among the masses, YouTube has launched its new venture in the form of YouTube Shorts.
YouTube Shorts vs YouTube Videos
The main difference between YouTube Shorts and YouTube Videos is that YouTube Shorts promotes videos of short duration, i.e., only up to 60 seconds. YouTube Videos, on the other hand, is the parent company of all of its ventures, such as YouTube Shorts, YouTube Music, YouTube Gaming, etc., and supports videos of around 12 hours in length for verified users.
YouTube Shorts has been the newest addition to the YouTube services and was launched in 2020. With the growing popularity of both short video content and platforms, YouTube didn’t want to miss out on this. Many new creators are getting popular just because of their good content on YouTube Shorts, whereas it also helps established creators to reach out to newer audiences.
YouTube videos have been in business for around 17 years now and are the biggest video-creating platform with more than 2 billion worldwide users. It allows the creators to create quality content and reach out to audiences. YouTube provides monetary incentives to creators who drive a certain amount of traffic to their channels.
Comparison Table Between YouTube Shorts and YouTube Videos
| Parameters of Comparison | YouTube Shorts | YouTube Videos |
| Launch Date | YouTube Shorts was launched on 18th March 2021. | Youtube was launched on 14th February 2005 and the first YouTube video was created on 24th April 2005. |
| Time Duration | There is a time limit of 60 seconds for videos on YouTube Shorts. | The videos on YouTube can have a maximum length of 12 hours for a verified creator. |
| Content Creation | These videos are mostly created on mobile phones. | Generally, these videos are recorded by high-resolution cameras and edited on computers. |
| Reach and Revenue | The short videos get instantly popular as it is pushed by YouTube’s algorithm. However, creators on YouTube Shorts are not paid as handsomely as on YouTube. | It is difficult to get instant reach on YouTube but verified and popular creators get a handsome income on it. |
| Famous Creators |
Some famous creators on YouTube Shorts are Zhong, Dental Digest, Milad Mirg, A2 Motivation, etc. |
Some famous creators on YouTube are Pewdiepie, Mr. Beast, Logan Paul, Ashish Chanchalani, etc. |
What is YouTube Shorts?
YouTube Shorts are the newest addition to the list of services provided by YouTube. YouTube now supports short video content on their platform, which are quick, entertaining videos of not more than 60 seconds. Its main inspiration and competitors are other short video platforms such as Tiktok, Instagram Reels, etc.
Short videos have the capability to reach the remotest places on earth and enable them to create content, which might not have high production value, such as YouTube videos, but is easy to make and share. Most of these videos are made on phones and hence, could easily be scaled. Its interface allows the creators to work on a 15 seconds video.
The speed of the recorded video can be increased or decreased. Subtitles could be added to the video and also allow the user to add music pieces in the background. The secret of its success is the hunger of audiences for an instant dose of entertainment. It causes a quick release of dopamine hormone, resulting in happiness and satisfaction.
With time, the audience becomes used to this sense of satisfaction while there is a sense of tediousness watching content and other time indulging content such as books, movies, documentaries, etc. It has a separate and dedicated shorts fund to pay popular short video creators.
What is YouTube Videos?
YouTube is an American-based video creating and sharing platform, which is used globally. It was launched on 14th February 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It was acquired by Google in 2006 for 1.65 billion dollars.
It is believed that the idea for starting YouTube came after Karim was unable to find a video of the wardrobe malfunction of Janet Jackson during NFL’S halftime show on the internet, and hence, he wanted to start a video sharing platform. YouTube provides many services to its users, such as music, movies, news, live tv, political debates, lectures, documentaries, short films, trailers, etc.
It also provides an ad-free YouTube experience on its premium subscription. YouTube videos have many features for both their creators and audience. The creators can upload their content on their channels on YouTube, which they can create free of cost.
The users have the option to subscribe or bookmark the channels of their favorite creators and get notified when they post. This is, however, not a paid subscription. The creators can watch the analytics of their channel on YouTube to know where and how to improve. The users can watch videos in various qualities from 144p to 1080p.
They also have the option to like, dislike, share, download, report, and comment on videos they want to. The creators can earn money from AdSense revenue, sponsorships from brands, and YouTube’s watch time criteria.
Main Differences Between YouTube Shorts and YouTube Videos
- YouTube is the parent company of YouTube Shorts. YouTube videos generally feature long video content, whereas it has started its short video services in 2020.
- The short videos on YouTube Shorts can have a maximum time duration of 60 seconds. YouTube videos can have a length of 12 hours if the user is verified.
- YouTube Shorts is relatively newer and was launched on 18th March 2021 in the United States of America. YouTube videos were launched on 14th February 2005.
- YouTube Shorts are generally created on smartphones, making them available for most of the population. Most of the YouTube videos are of high production value and require proper setup and devices.
- YouTube Shorts has a disadvantage in that the excessive consumption of short videos decreases the attention span of the viewers. YouTube videos have a disadvantage in that some videos promote hate speech, violence, nudity, etc., which might have a bad influence on the users.
Conclusion
In conclusion, we can say that YouTube has grown to become much more than a video-based platform. It is the home to many great movies and popular internet trends. Moreover, many music labels and production houses release their songs and trailers respectively on YouTube.
Apart from this, both YouTube videos and YouTube Shorts have been the reason for the popularity of many popular creators and have made them celebrities such as Pewdiepie, Mr. Beast, KSI, Bhuvan Bam, etc. Both these platforms have been the reason for the people to be out there and showcase their talents in front of the world.
References
- https://scholarcommons.scu.edu/comm/102/
- https://www.jstor.org/stable/20688612