Difference Between Paid, Owned and Earned Media (With Table)
Media investment is typically divided into three ‘buckets’: earned, shared, and paid, each of which provides potential to influence customers. None of these media are new, but the increasing significance given to owned and earned media, whereas paid media has traditionally dominated in the past, is. It’s a positive step since it raises concerns about …
Difference Between Paid, Owned and Earned Media (With Table) Read More »