Abercrombie vs. Hollister
In the realm of apparel, one name often surfaces to the minds of the more illustrious buyers. Yes, it is definitely Abercrombie and Fitch (A&F). This is one of those high concept brands of clothing that people often dream to have. Also, there are other brands of apparels that newly surfaced just before the advent of the 21st century; two of which are the Hollister and Abercrombie (two of the three daughter companies of A&F). Now, there has been some confusion between these two brands, and the reason is most likely because they are owned by the same company, or key people.
Indeed, the Hollister clothing company is the biggest daughter, or subsidiary, of Abercrombie and Fitch. But unlike the technical definition of a subsidiary, Hollister actually functions more like a division of Abercrombie and Fitch. It does not function independently from its parent company. Other subsidiaries of Abercrombie and Fitch are: Gilly Hicks and Abercrombie itself. The latter is not the same as Abercrombie and Fitch. It is actually its kiddie version. Being marketed with the tagline ‘classic cool’, Abercrombie Kids, or simply Abercrombie, has a much younger focus than Hollister.
In terms of marketing and manufacture focus, Hollister eyes more on the high school level and mid teen buyers, specifically those between the ages of 14 and 18. Its sister company, Abercrombie, eyes more on a much younger set of consumers, or fashion fans, like those preteens to middle aged teenagers, from 7 to 16 years old.
With regard to the company history, the parent company Abercrombie and Fitch was long been founded, back in the year 1892. Since then, it has expanded and established many major headquarters around the world, with a company size of more than 10,000 employees and a company worth of more than $3 billion US dollars to date. Its daughter companies Hollister and Abercrombie all helped propel A&F to greater heights these days, and the two were founded more recently, last July 2000 and 1998 respectively.
Overall, it’s your choice what clothing brand you’ll buy. For as long as it is your own personal choice, or the clothing that is right for your age, and you have the money to buy it, then go ahead and grab your own set of Abercrombie or Hollister clothes. In summary:
1. Abercrombie is a smaller A&F subsidiary than Hollister.
2. Abercrombie was founded a little earlier than Hollister.
3. Abercrombie targets the younger teens and preteens, compared to Hollister’s focus on the middle-aged teenagers