When someone has started a new blog or site the first thought that pop-up in their mind is “monetization” and the networks Adsense and Ezoic are the right plug-ins for monetization.
Or perhaps you might be confused about choosing one for your website. If you are a website owner then it is vital to understand the difference between these two terms.
Adsense vs Ezoic
The main difference between Adsense and Ezoic is that Adsense allows the website owners to display the ads that can be targeted to a particular user whereas Ezoic allows test runs on the advertisement placement, size, etc. Adsense completely focuses on publishing ads to the targeted audience and Ezoic on ad management.
Google Adsense is a program that allows publishers to profit from their online content. It is run by Google and works on the adverts that are interested in the content. By showing engaging and relevant ads to the visitor’s publishers can simply earn money.
Publishers may use Ezoic to improve the way they make money from adverts. Every person that visits your site receives a unique ad experience that is tailored to their preferences, ensuring that they have a great experience while on your site. You can boost ad revenue without damaging your site’s traffic by growing site traffic and improving the user experience.
Comparison Table Between Adsense And Ezoic
| Parameters of Comparison | Adsense | Ezoic |
| Meaning | Adsense helps to earn money through ads when people click on the ads that are generated from advertisers by sending these ads to a targeted audience. | Ezoic is an ad testing platform that helps in testing the different mixture of ads such as in terms of colors, sizes, formats, etc. |
| Visitors to join the network | You need to have 100 visitors per day to join Adsense. | To join Ezoic you need to have 10,000 website visitors. |
| Reporting | A detailed report showcasing Cost Per Click (CPC) and other information such as Click Through Rate (CTR) is shown. | No detailed report is shown in Ezoic. |
| Payment Threshold | You need to reach the $100 threshold to get paid. | You need to reach the $20 threshold to get paid. |
| Dilution | Due to auto ads, dilution can cause problems for your site. | Ezoic doesn’t cause problems like ad dilution. |
What is Adsense?
Google’s Adsense program enables qualified websites to serve Google’s pay-per-click AdWord results dynamically. Adsense-related website upkeep is simple and needs little work.
The website owner is credited for the referral if the visitor clicks one of the Adsense adverts supplied to the website.
For anyone looking for a way to generate money in the long run, Google Adsense is a great option. Anyone with access to the Internet must create an Adsense account with Google.
This procedure takes only a few minutes and is completely free. Adsense targets the specified audience and advertisers to visit that site after opening a Google Adsense account and setting the website content and purpose.
Google Adsense is a low-cost method of advertising products that can reach millions of people who use the Internet.
It also allows for the redirection of client traffic to that specific site to increase income. Other websites can be easily accessed to expand one’s knowledge of online advertising.
How does Adsense work?
A Google-generated javascript must be inserted into the web page or website template by webmasters (Webmasters can use Google Adsense to dynamically offer content-relevant advertising on their pages).
The ad serving website is parsed by Google’s spider, which then serves advertisements that are relevant to the page’s content.
To select which ads should be delivered, Google utilizes a combination of keyword matching and context analysis.
What is Ezoic?
Ezoic’s ad tester is a simple application for publishers that uses artificial intelligence (AI) to test all of the conceivable ad combinations on a website.
It runs hundreds of fresh ad combinations and learns from user feedback to find the best ones for each visitor.
The Ezoic ad tester works on top of a publisher’s existing setup and allows them to optimize their site for both user experience metrics and ad earnings at the same time.
Website owners, companies, publishers, and bloggers can use Ezoic to easily add and update elements of their sites. This includes the capacity to enhance revenue and improve visitor experiences by automating key choices with artificial intelligence.
Publishers can use Ezoic to automate visitor segmentation, speed up their websites, increase security, and adopt the latest mobile technology, among other things.
Ezoic delivers web publishers the power of big data and the capacity to effortlessly automate smart actions that might help them provide better experiences to their consumers.
How Does Ezoic Work?
Ezoic is a service that lies between the web server and the visitors. Ezoic loads material from your host server and displays it in one of the experimental layouts when a user visits your site.
To determine the best-performing layouts for your site, the system will track time on site, page views per visitor, bounce rate, and ad revenue for each layout.
After the algorithm has gathered enough data, it will start promoting the best-performing layouts. This means that your visitors will see their favorite layouts more often, and you’ll earn more money as a result.
Main Differences Between Adsense And Ezoic
- The earning system of Adsense offers a cost-per-click campaign while Ezoic offers earnings per 1000 visitors.
- Adsense bans your account without a warning while Ezoic gives written notice when any suspicious activity is going on with the account.
- Adsense doesn’t do test runs on the site but Ezoic does test runs to optimize and give a better experience to the users.
- Adsense is used the most worldwide compared to Ezoic.
- You don’t have control over the ads with Adsense while you will have control over the ads with Ezoic.
Conclusion
On the bottom line, when it comes to the one you have to go with only one but you can also work with both platforms by combining them with the help Mediation app, this app links both the networks and allows playing Adsense ads on your behalf only when a bid is won over other ad platforms. Linking both the networks also gives better optimization.
When it comes to earning systems people are less satisfied with Adsense than Ezoic. This is the sole reason Ezoic is popular among other networks but Google Adsense and Ezoic provide the same service of optimization.
References
- https://www.problogbooster.com/2014/08/make-money-with-adsense.html
- https://link.springer.com/article/10.1007/s13278-019-0589-3