ATL marketing which means Above The Line Marketing is a type of marketing that has a very wide approach and it is mainly unfocused. This term means that the exposure is going to be installed around a larger focused viewer, e.g. radio, television, etc. ATL is very much significant when an outcome is administered for a wider range of customers. This kind of marketing is widely used for creating brand recognition and compassion which helps to increase the brand’s reach.
Thus, ATL marketing keeps the target on the consistent and uniform components while the BTL marketing focuses on the selected sections.
References
- https://tiaspg.tecnia.in/wp-content/uploads/2019/09/Tecnia_Journal_Vol_6_No1_compressed.pdf#page=32
- https://www.mtf.stuba.sk/buxus/docs/internetovy_casopis/2011/1/PDF/vana_cerna.pdf