A brand’s image can greatly impact business either positively or negatively. It is for this reason that businesses invest heavily in brand management as well as marketing. To ensure sales targets are met as well as ensuring customers perceive the brand positively, businesses may hire personnel to handle some of these tasks, such as brand managers and marketing managers. Although the two work closely, they have differences in terms of roles as well as strategies employed.
Brand Manager
This is a person who is in charge of the image perceived by consumers of a company’s products or services. Tasked with the role of ensuring the brand is in line with the consumers’ interests, brand managers carry out various roles including:
- Setting brand awareness strategies
- Evaluating the brand image from the consumers
- Develop sales and marketing strategies
- Oversee and recommend the best advertisement placements
- Monitor the progress of the sales
Marketing Manager
These are persons tasked with the role of reaching to prospective clients and the public in general to present a product and increase sales. This can be done through different marketing channels. They are also tasked with responsibilities including:
- Developing marketing strategies to reach customers from all demographics
- Liaising with the sales department ensuring that the goals are inline
- Surveying and reporting on the demand for services and products
- Ensuring the clients understand the value of the products
Similarities between Brand Manager and Marketing Manager
- Both work to enhance or promote the clients or companies image
Differences between Brand Manager and Marketing Manager
Definition
Brand managers are persons in charge of the image perceived by consumers of a company’s products or services. On the contrary, a marketing manager is a person tasked with the role of reaching prospective clients and the public in general to present a product and increase sales.
Roles
The roles of brand managers include setting brand awareness strategies, evaluating the brand’s image from the consumers, developing sales and marketing strategies, overseeing and recommending the best advertisement placements not to mention monitoring the progress of the sales. On the contrary, roles of a marketing manager include developing marketing strategies to reach customers from all demographics, liaising with the sales department ensuring that the goals are in line, surveying and reporting on the demand for products and services and ensuring the clients understand the value of the products.
Nature
While brand managers are strategic in nature, marketing managers are tactical in nature.
Brand Manager vs. Marketing Manager: Comparison Table
Summary of Brand manager vs. Marketing Manager
A brand manager is in charge of the image perceived by consumers of a company’s products or services and is tasked with the role of ensuring the brand is in line with the consumer’s interests. On the other hand, a marketing manager is a person tasked with the role of reaching prospective clients and the public in general to present a product and increase sales. Both work closely in ensuring that companies retain a positive image as well as increase sales.