Consumer and customer are people who buy goods and merchandise. They are people who are constantly looking for good deals and discounts in order to save money and make the economy better. Despite their similarities, there is a difference between consumer and customer.
Who is a Consumer?
This is a broad term for individuals who use products and services that are generated in the economy. They are the ones who consume the products or services they have bought or were bought for them. They use these products based on what they have heard or seen and apply all the information when deciding whether they need the product or not.
Who is a Customer?
Came from the term, “custom,” meaning habit. These are people or organizations who frequently visit your store, they purchase from you and no one else. The owner or storekeeper also makes sure that his/her customers are satisfied. In this way, owner and customer maintain their relationship, which means expected buys in the future. With this term, another slogan for customers was revealed “the customer is always right.”
What is the difference Between Consumer and Customer?
Consumers either buy or does not buy the products that they necessarily use while customers are people who buy goods and services, but may not use the merchandise themselves. Consumers have goals and purpose while buying items while customers buy these products and may not use them personally, they either buy them to resell or buy for those who want them. Consumers pertain mostly to an individual or family while customers can be an individual, organization or another seller. Consumers play a role in the demand of products in the economy while customers can simply decide if this will go or not.
In conclusion, we can say, consumers and customers are very important people in maintaining the balance and profit of one’s company. They have their own functions, but the thought of the two are almost the same.
Summary:
Consumer vs Customer
• Consumer and customer are people who buy goods and merchandise.
• Consumer is a broad term for individuals that use the products and services that are generated in the economy.
• Customer came from the term, “custom,” meaning habit, and they may not consume the item they purchased.
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