Marketing is very important for companies to showcase their products to people. It has many types that are sometimes difficult to understand. There are many companies available that help people in understanding marketing and salesforce so that they can take their business to the next level. The two famous companies that help people in their business are Hubspot and Pardot.
Hubspot vs Pardot
The main difference between Hubspot and Pardot is that Hubspot is a marketing software company. Pardot is a marketing automation company. The advantage of using Hubspot is it has a friendly community that offers great support. Whereas, Pardot is optimized for email marketing. For using Hubspot with extra features, you need to pay some money. Pardot has limited reporting capabilities.
Hubspot is a leading marketing and customer service software company. Their mission is very simple that is making the companies grow better. This platform is full of features that are very good for SEO. To create a campaign in Hubspot, you need to visit their marketing section. With Hubspot, you can store millions of contacts in their database for free. Their workspace has fast pace learning and flexibility.
Pardot helps companies to create powerful connections, empower sales, and generate more pipelines. It offers email automation, and one is lead management for B2B sales as well as for marketing organizations. It tracks customers’ behaviors and helps in creating digital marketing campaigns. It has a central location for managing your projects, and you can report on its success.
Comparison Table Between Hubspot and Pardot
| Parameters of Comparison | Hubspot | Pardot |
| Evolution | 2006 | 2007 |
| Headquarters | Cambridge, United States | Atlanta, United States |
| Founded by | Dharmesh Shah and Brian Halligan | Adam Blitzer and David Cummings |
| Benefits | Their community is friendly and offers a great support. | It has optimized email marketing. |
| Disadvantages | For additional technical support, you need to pay some extra amount. | Reporting capabilities are limited |
What is Hubspot?
It is an American developer and software marketing company. Their products are known for marketing, customer service, and sales. It was founded in 2006 by Dharmesh Shah and Brian Halligan. The headquarters of Hubspot is located in Cambridge, Massachusetts, United States of America. Hubspot has lots of benefits. It is an all-in-one platform. It has everything that a marketer needs to stay so that they can focus on the task.
They have good analytics. It has good SEO features. Their community is friendly. It helps your company with mail-related services, which are very much needed in today’s digital world. The reason behind its popularity is because it is very easy to learn. It has an easy navigating layout that is friendly which can be understood by people who are not tech-savvy. They have a ton of built-in templates and tools, which will be very useful if you are an absolute beginner.
It is 100% free software. They have good customer relationship management. It has a desktop app for both Mac and PC. With their app, you can manage multiple accounts at the same time. You can switch between the accounts with a single click. Account creation is very simple in Hubspot. All you need to do is visit their website and create a new user account. It is really effective for navigating Hubspot. They are very different from other companies because it gives businesses more power.
What is Pardot?
It is a marketing automation solution company. It tracks prospects that interact with your company in all marketing channels so that you can tailor your outreach. You can learn Pardot in a very fun way. All you need to do is create an account on their website. After creating the account, you need to start by learning the basics and earn your first badge. Then, you should sharpen your B2B marketing knowledge.
Once you have gained the knowledge, you can create a trial max for your friends. Then, you can learn more by clicking on each trail. You can adopt Pardot without any salesforce‘s CRM platform. Many construction-based and real estate organizations use Pardot. It is not a very intuitive platform. But if people have good email marketing automation knowledge, then learning it is not a difficult task. The difficult part is following the campaign creation and organizing your resources.
In Pardot automation rules, you can specify criteria for performing marketing and sales actions. Pardot is individual-focused. In this, individuals can exist in multiple lists. It is meant for business-to-business companies. It is one of the popular tools when it comes to automation. You can set up 150 automation tools in Pardot. It depends on the Pardot tier that you have purchased.
Main Differences Between Hubspot and Pardot
- Hubspot company was founded in 2006. On the other hand, Pardot company was founded in 2007.
- The headquarters of Hubspot is situated in Cambridge, Massachusetts, United States of America. On the other hand, the headquarters of Pardot is situated in Atlanta, Georgia, United States.
- Hubspot was founded by Dharmesh Shah and Brian Halligan. On the other hand, Pardot was founded by Adam Blitzer and David Cummings.
- The benefit of using Hubspot is their community is friendly and offers good support. On the other hand, the benefit of Pardot is they have optimized email marketing.
- The downside of Hubspot is for additional features, you need to pay some extra amount. On the other hand, the downside of Pardot is their reporting capabilities are limited.
Conclusion
Both these companies are useful when it comes to marketing and salesforce. Email marketing is one of the effective tools for business. But learning it is not an easy task. Because it has many strategies so that it can attract customers. Also, whenever people write blogs, there is no guarantee available that they will reach many audiences.
For a blog to reach many people, it should have best SEO practices. All these templates are available in Hubspot in their free account. People can use them for free. Also, the best part about them is even a person who has no knowledge about the software can also use them. Pardot also helps people in their marketing campaigns.
References
- https://pdxscholar.library.pdx.edu/etm_studentprojects/2231/
- https://www.sciencedirect.com/science/article/pii/S0019850115300018