Online businesses serve a wide range of facilities than traditional ones. It is one’s fingertip to set a business website, give the name, secure it, then promotion, marketing, web-brochures, and so on. But your business must know what exactly your customers are looking for; so, you have to analyze their behavior on your site.
On the website to increase the traffic, it is prime to analyze and improve the content. It is necessary to make the site user friendly. There are many online tools available to keep track of your visitors, views, and site navigation. Jetpack and Google Analytics are two of such.
WordPress has developed Jetpack specifically for its users. Google Analytics is a general analytical site for all users. They both are mostly used tools with good enough expertise.
Jetpack vs Google Analytics
The main difference between Jetpack and Google Analytics is that their different Target Audiences. Jetpack is only accessible by WordPress website users. On the other side, Google Analytics is obtainable by any website user. Their variety of features also vary from each other.
Comparison Table Between Jetpack and Google Analytics
| Parameter of Comparison | Jetpack | Google Analytics |
| Target Audience | Specifically, made by WordPress for WordPress Users. | It is Google made for all Website Users. |
| Website | An optimistic website with onto-point details. | It is a comprehensive website filled with creative visuals and well-clarified details. |
| Installation | It is easy for the plugin. | The complicated plugin. |
| Manual Set Up | Simple to comprehend and work on it manually. | It is difficult to grasp on the first use, but they provide online free, paid courses. Also, there are user manual YouTube videos and guides to learn from it. |
| Data Collection | It collects only data about site visits. | Collects enormous amounts of data about site visits, links and pages from where visitors came, their preferences, and many more. |
| Dashboard Interface | Simple and fewer details available. | Complicated but detailed facts and figures are available. |
| Stats View | Automatically set to 30 days stats view. | Manual selection of dates is allowed by the tool. |
| Accuracy | The data is not correct; 70 or 80% precise approximately. | Approximately 100% of the data is correct. |
| Tracking Site Navigation | It does not collect data on on-site navigation. | It does collect inch by inch data of site navigation. |
| Reports | Data available is only about site visiting. | Easy to understand and definite reports. |
| WordPress User | Compulsory | Not necessarily; anyone having a website can use the tool. |
| Mobile App | It works great and supplies a home screen widget for a quick view. | It does not work well, and no facilities are like Jetpack. |
What is Jetpack?
Jetpack is a key WordPress system. It lets you modify your site according to your audience’s choices. The tool works to keep track of your visitors and offers statistics on the 30 days-based dashboards. Its approach is small and constructive.
The elementary services are free. But to access most of its features, you need to buy the different plans provided. The mobile application is user-friendly. It gives more benefits for the application, like the setting widget on your home screen and other options.
The visitor-focused dashboard, the optimistic website helps to emphasize the small business approach. It also gives a quick view of the data. It is an exceptional tool for beginners and small businesses. The accuracy of data is not the same, but mostly approximate.
What is Google Analytics?
Google Analytics is also a tool for monitoring visitors to the website. It is the most commonly used statistical unit. It provides visitors estimates, their choices, the links from they arrived, the timings of most viewers, and much more information.
You can manually add the settings and edit the view of your dashboard. Users get more choices and alternatives to choose from them. Analytics provides Small Business Plan (totally free) and Enterprise Business Plan (Paid). The data and information provided by it are mostly factual. It has helped a lot of businesses to increase their site viewership. You must choose from the provided services and need to pay for those only.
But unfortunately, the mobile application interface is not that good. Google is an immensely larger approach tool, as it has a massive amount of data. The support team is well-organized with the help center, FAQs, contact, feedback providing by its especial help community.
Main Differences Between Jetpack and Google Analytics
- Jetpack is specially made by team WordPress for its website users; whereas, Google Analytics is for anyone and everyone despite any website.
- The data collected, stats shown on Jetpack are not exact and available in less amount. But with Google Analytics, it is assured, reliable, and available in a massive amount.
- Jetpack does not track user navigation on the site, but Google Analytics does.
- Installation and manual setting up of Jetpack is effortless than Google Analytics.
- Jetpack gives information about site visits. On the other hand, Google Analytics provides circumstantial stats and figures.
- The user must have a WordPress account for using Jetpack; Google Analytics does not have any such condition.
- A lot of the Jetpack services and features are pay ones, while Google Analytics is mostly free.
- The mobile application of Jetpack works absolutely; it also supplies home screen widget choice. Conversely, Google Analytics mobile app is not good enough.
Conclusion
Both the tools, Jetpack and Google Analytics, are great choices to host your business online. Of which, Jetpack is better for beginners and small businesses. Large business needs long term goals and an understanding of its viewers. Google Analytics is best for such long-term businesses for overall analysis.
Remember, Jetpack is only WordPress supportive tool. And with Google Analytics, you can host any website. They both supply good services and security. If you are a WordPress website host, it is a better plan to start with Jetpack. And later, switch to Google Analytics; when the business grows.
References
- https://digikogu.taltech.ee/et/Download/eac59e66-327f-4f07-8142-b6d6a19fa794/Veebiliikluseomandamisemeetodidlbitarbijakit.pdf