Social media is ever-growing and keeps on changing from time to time. It keeps on offering newer ways of showcasing life online. Trendy features and always-on-point gestures make the social media an interesting yet complex place to be in.
With several social networking sites already available and new ones popping up each day, a person becomes confused about what to choose. Although social media has the advantage of making communication possible with anyone, anywhere, anytime.
Another great blessing of social media ought to be its business feature. One can start a business and make it work through social media alone. It’s even more convenient than the manual ways. It is less time-consuming and helps in building communication networks with the customers real soon.
Two such social media sites are LinkedIn and Instagram. They put in great efforts to help survive a business as well as personal life (in case of Instagram). With several other competitors in the world of social networking, these two have managed to keep their individuality upright.
LinkedIn vs Instagram
The main difference between LinkedIn and Instagram is that LinkedIn is a formal platform for professional purposes. Instagram is more like an informal way to display life and connect with others; it is used for marketing too.
LinkedIn is mainly used for giving and receiving job opportunities, while Instagram is used for marketing and maintaining personal life as well.
Comparison Table Between LinkedIn and Instagram
| Parameter of Comparison | ||
| Launch | LinkedIn was launched on May 5, 2003. | Instagram was launched on Oct 6, 2010. |
| Ownership | It is parented by Microsoft Corporation. | It is owned and parents by Facebook Inc. |
| Purpose | LinkedIn is a platform to generate business and create job opportunities. | Instagram is a platform to connect with people and upload media through various ways along with marketing. |
| Marketing System | It is involved in B2B, i.e., Business-to-business marketing. | While it is involved in B2C, i.e., Business-to-Customer marketing. |
| Audience | It has about 706 million members in total. | Whereas, it has about a billion active users. |
| Age-group | The members are mostly 25-34 years in age. | The users mostly belong to 15-24 year age group. |
| Internet Users | 25 per cent of the total internet users use LinkedIn. | 28 per cent of the total internet users use Instagram. |
| Language Availability | It is available in 24 languages worldwide. | While it is available in 32 different languages. |
| Post | It allows posting Job opportunities, Resumes. | It allows posting photos, videos, promotional basics. |
What is LinkedIn?
LinkedIn is a business-focused and employment-oriented service that is involved in social networking. It was first founded by Hannah LinkedIn on May 5, 2003. It is operated through websites worldwide; headquartered in Sunnyvale, California, USA.
There are around 15,000+ employees and 706 million registered members on LinkedIn today. After the process of registration is complete, the members can create profiles and connect via social networks in LinkedIn. Employers post job opportunities and job seekers post their Resumes.
LinkedIn stands out from the crowds of social networks because of its unique purpose. It brings people who want to engage in starting a business or getting a job together. This is done through creating company pages, profiles, running polls and opening groups. Though LinkedIn has an extraordinary imprint, it lacks the socialising factor when compared to other social media sites.
Moreover, Users’ unwillingness to complete LinkedIn profiles has been clearly visible over the years; after LinkedIn took away its traditional resume option. Also, women are less likely to provider person information than men and people tend to shift more towards the other alternatives available out there.