When developing the marketing strategy companies mostly focus on marketing and integrated marketing communication or IMC. In today’s competitive world developing a marketing strategy is the most important task for a company to promote their brand to the targeted market. For this both marketing and integrated marketing communication are important. There are some differences between marketing and integrated marketing communication.
References
- https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=what+is+marketing+&oq=what+is+marke#d=gs_qabs&u=%23p%3DjETCEPW8E18J
- https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=what+is+integrated+marketing+communication+&btnG=#d=gs_qabs&u=%23p%3DKkOelHTnapkJ