In this world of social media, hardly a few people might not have an account on Facebook or Instagram, or any such social media platform. Be it for sharing pictures and videos with our friends and family or for growing our businesses, social media can be of great help. We can connect to any person around the world through it.
Pinterest and Instagram, both are social media platforms used to share pictures and videos. On Instagram as well as Pinterest, you can follow and unfollow whomever you want. Both can be used to advertise and grow our businesses. Still, there are a lot of remarkable differences between the two.
Pinterest vs Instagram
The main difference between Pinterest and Instagram is that Pinterest is used to share pictures and links called pins while Instagram is used to share pictures and videos but links can’t be attached to posts on Instagram.
Instagram offers a lot of features like a boomerang, Instagram reels, stories, filters, and a lot more but these features aren’t available on Pinterest.
Comparison Table Between Pinterest and Instagram
| Parameters of Comparison | ||
| Definition | Pinterest is a social search engine where you can share or pin your ideas and browse other people’s pins as per your interest. | Instagram is more of a picture and videos sharing social media app where you can connect with your friends and family and see what they are uploading. You can even chat with your friends and follow your favorite celebrities. |
| Launched in | January, 2010 | October, 2010 |
| Viewers | Pinterest has fewer viewers in comparison with Instagram with a large number being women. | Instagram is more engaging and thus has a larger audience than Pinterest. |
| Purpose | Pinterest is used basically for online content sharing and also for business purposes. It is a visual search engine. | Instagram can be used for business purposes but it is mainly a platform to share your pictures and videos. |
| Photo editing | Pinterest doesn’t allow photo editing. You have to directly upload your content on the Pinterest site. | Instagram provides a variety of filters as well as features that you can use to edit your pictures. |
| Video sharing | On Pinterest, you can only share links to videos and you just can’t upload the video. | On Instagram, you can upload videos directly as a post or on stories. You can even go live or create a boomerang but you can not add links to your posts. |
What is Pinterest?
Pinterest was founded by Ben Silvermann, Evan Sharp, and Paul Sciarra in December 2009 and was launched in January 2010. It is a social search engine where you can pin or repin content. Pinning content means uploading your content in the form of images, videos or gifs, or links. Repinning means pinning some other people’s pins.
A collection of pins of similar kinds is called a board. You can also follow or unfollow any user or board as per your interest. Pinterest can help you promote your business through ads. The advertisements are displayed in the form of promoted pins which are based on your interests and the boards that you follow.