Should you start a podcast or go with a YouTube channel? If you’re brainstorming about how to grow your business but cannot decide which content stream to create, then you’re not alone. There are all kinds of business person who get so consumed with their entrepreneurial life, they keep doing the same things yet expect different results. It takes more than just money to grow a business and you’ll find many ingredients to grow your business. The key is to find the right ingredients for your unique business recipe. One such ingredient is content. The more content you put, the more traction you get and the sooner your business will grow.
And what better way to put your content out there than on social media platforms. Well, you hear a lot about video blogging, YouTubing, and Podcasting these days and do you know how effective these platforms can be for you and your business. YouTube is undoubtedly one of the dominant social media platforms on the internet and in every way, it changed our world – from how we watch videos to how we connect and market. And then we have podcasts which are the hot new media trend these days. Podcasts keep you up-to-date with all the hot trends out there. But the question is – should you start a podcast or a YouTube channel? Which one is right for you? Let’s take a look at the two.
What is Podcast?
Podcasting has been around for over a decade now, but there is still some sort of uneasiness in defining it as a medium. Podcasts are a new digital media revolution on the internet and one of the most popular tools for personal growth. But what is a podcast? A podcast is an audio or video recording often focused on a specific theme or topic, like anything you can possibly think of. It’s a digital media file typically available as series which a user can download and listen to or watch on their mobile devices such as iPods, smartphones, tablets and computers. The first podcasts were sound recordings and came out in 2005. Today, there are video podcasts as well. Most of the podcasts can be watched on YouTube.
What is YouTube?
YouTube is a Google-owned video-sharing website and one of the most popular social media platforms in the world. If you enjoy uploading and sharing your most favorite videos with others, then chances are you’re an active member of the YouTube community. YouTube is a prime source of entertainment in the internet which allows millions of active users to watch, share, like, comment and uploads their very own videos. The main reason why YouTube is so popular is because of so many things you can do on the website. If you’re looking for non-stop entertainment, there are like countless number of videos on YouTube, many of which you are sure to love. On top of it, YouTube allows all registered members to post any number of videos on their website – be it a video blog, a comedy skit or an educational video.
Difference between Podcast and YouTube
Power of Podcast and YouTube
– YouTube is a video-sharing community and one of the dominant social media platforms in the world that makes it easy for almost anyone to share and upload videos. Overnight, the video goes viral. That’s the power of YouTube because it hosts all kinds of videos irrespective of the genre. Podcast, on the other hand, is an audio or video recording often focused on a specific theme or topic which users can download and listen to on their mobile devices. The main power of podcasts is audio.
Accessibility with Podcast and YouTube
– One of the main features that make podcasting so popular is its accessibility. Anyone with a good-quality headphone and a laptop (and a sound-proof box) can make his/her own podcast and share it with the world. There are not a lot of stuff which you can use while at home, with podcasting because podcasting requires easy-to-carry equipment. When it comes to YouTube, you’ll require a handful of equipment including a DSLR, sound and video recording equipment, and a lot of other stuff, if you want to go all professional. Like YouTube videos, podcasts don’t require a script.
Convenience
– Podcasts have an upper hand compared to YouTube, when it comes to convenience. This is because making a quality audio recording is a whole lot easier than creating a professional-quality video. There’s a lot that goes into creating and editing good-quality videos and there’s so much that could go wrong, like a poor script or poor production which might affect your content. Podcasts are theme-specific recordings which do not require fancy editing or professional-level shots; a simple audio recording will deliver your message just fine.
Podcast vs. YouTube: Comparison Chart
Summary Podcast vs. YouTube
In a nutshell, videos are always the fastest and effective way to reach your targeted audience and to make them trust you because the audience will not only hear your voice but will also see you, making it easy for you to deliver your message. Podcasts are not actually the fastest way to reach your audience and make them trust you because they cannot see your face, but at the end of the day, it gets the job done just fine, if not in the best effective way possible. Podcasts are theme-specific, so they are strictly up to the point. On the contrary, YouTube is filled with all kinds of videos and the one thing that makes YouTube so damn popular is the kind of stuff you can do on the website. So, it’s worth doing a YouTube channel if you’re looking for quick results. If not, then you might want to go with podcasting.