The Companies profits and losses are mainly depending on marketing skills. Many Companies manifests an interest in the individuals who can speak and convince the customers and gives profit to the Company. Product Orientations and Market Orientations are the skills acquired by an individual to keep the Companies in profits.
Product Orientation vs Market Orientation
The main difference between Product Orientation and Market Orientation is that Product Orientation is the adaptation where the Companies centres on the quality of products. In contrast, Market Orientation mainly focuses on the business purposes to increase profits. There are 4 kinds of Orientations where Market Orientation and Product Orientation includes.
An individual can acquire skills in Orientation that helps to keep in a good position. Several Companies requires the Orienteers for profits in their products. A Product Orientation is one of the kinds of orientations where the companies initially focus on Product quality alone. In Product Orientation, the companies put efforts into the correct price, quality of the product where an individual can contrast the products with others. In a word, Companies manufacture the products with quality and fixed rate.
On the Other hand, Market Orientation mainly focuses on business proposals to increase profits. Market Orientation Comprehends the perspectives like market intelligence, culture-based behaviour, customer orientation and strategic purpose. On the whole, business orientation identifies peoples need by meeting them directly. To get profits, the companies focus on designing and selling the products.
Comparison Table Between Product Orientation and Market Orientation
| Parameters of Comparison | Product Orientation | Market Orientation |
| Meaning | Product Orientation is one of the adaptations where companies focus on products. | Market Orientation allows focusing on business purposes. |
| Initiation | Production Orientation started in the middle, 1950 when the products are in a limited stage. | Market Orientation had started in 1990 to get profits in business. |
| Focus | In Product Orientation, Companies manufacture the quality and rate fixing products that an individual can compare with other products. | Companies focus on the design. Market Orientation directly moves to the customer needs to give the products. |
| Culture | It is a quality and rate fixing of products culture. | It Is a business culture. |
| Companies | Companies like Gillette, Coco-Cola, Travis Perkins and many others follow the product Orientation. | Companies like Amazon, Starbucks Coffee, Singapore Airlines and many others come under Market Orientation. |
What is Product Orientation?
In the mid of 1950, during the Capitalism period, the product orientation takes place while the products are in limited stock. Product Orientation is one of the kinds of Orientations where the companies initially focus on Product quality alone. Several Companies focus on the quality and fixing rate of products where customers can compare the quality of products of one corporation and another company. In a word, Companies manufacture the products with quality and fixed rate.
Production Orientation started in the middle of 1950. Companies like Gillette, Coco-Cola, Travel Perkins are some of the companies that go through Product Orientation. Several companies in the world check the product before releasing it. A Company can gain profits based on the reviews given by the customer on the quality of the product. In the present World, online reviews of the customers can increase the Companies status. An individual can acquire skills in Orientation that helps to keep in a good position. Several Companies requires the Orienteers for profits in their products.
What is Market Orientation?
There are 4 kinds of Orientations where Market Orientation is one of the kinds. Market Orientation is the business type orientation where companies prefer the customer’s satisfaction. All the Companies mainly focus on the design of the products where customers in need. Workers in the Market Orientation meet customers directly and identify the required product. Market orientation had started in the year 1990 to get profits in business. An individual can acquire skills in Orientation that helps to keep in a good position. Several Companies requires the Orienteers for profits, in their products.
It Is a business culture Orientation that focuses on people satisfaction. Companies that follow Market Orientation are Amazon, Starbucks Coffee, Singapore Airlines and, many others. Market Orientation Comprehends the perspectives like market intelligence, culture-based behaviour, customer orientation and strategic purpose. Market Orientation follows three types of components are Competitor Orientation, Customer orientation, Inter-functional coordination. Advantages of Market Orientation are, Company can increase sales, income, market shares, business and ceaseless improvement efficiency.
Main Differences Between Product Orientation and Market Orientation
- Product Orientation had started in the middle of the 1950s where Market Orientation had started in the year 1990.
- Product Orientation Companies manufacture the products with quality. In contrast, Market Orientation Companies design the product.
- Product Orientation Companies focus on the quality and price of the products, where Market Orientation Companies focus on the business purpose and satisfaction of the customer by knowing the needs of the customer.
- Both Production Orientation and Market Orientation had some similarities. But, companies like Gillette, Coco-Cola, Travis Perkins comes under Product Orientation, where Companies like Amazon, Starbucks Coffee, Singapore Airlines and many others comes under Market Orientation.
- Product Orientation follows quality and rate fixing of products culture. On the other hand, Market Orientation is a business culture.
Conclusion
Many Companies manifests an interest in the individuals who can speak and convince the customers and gives profit to the Companies. There are 4 kinds of Orientations where Market Orientation is one of the kinds. A Product Orientation is one of the kinds of orientations where the companies initially focus on Product quality alone. In a word, Companies manufacture the products with quality and fixed rate.
Market Orientation is the business type orientation where companies prefer the customer’s contentment. Companies mainly focus on the design of the products where customers in need. Workers in the Market Orientation meet customers directly and identify the requirements. Market orientation had started in the year 1990 to get profits in business.
References
- https://www.jstor.org/stable/41064950
- https://www.sciencedirect.com/science/article/pii/0148296395000518
- https://www.ingentaconnect.com/content/westburn/tmr/2006/00000006/00000001/art00003