To get someone to think or act in a particular desired way, one can use two tactics, namely propaganda, and persuasion. Though these two seem to be similar to each other, they are different. These two methods differ in terms of the means and style of communication. They also differ in the process of communication, including transmission and response.
Propaganda vs Persuasion
The main difference between Propaganda and Persuasion is that propaganda is controlled and guided through and by the propagandist. Pesraion flows between the persuader and the persuade without any control. Both use the same sources and mediums like media and the internet to reach out. They also differ in their connotation and the benefits of the communicator and receiver.
Propaganda refers to the well-organized form of communication in which the person has a strong aim to convince the party to act or think alike and to carry their interests in an intended field or concept. The party is reinforced to act favorably to the individual or the party who likes propaganda.
Persuasion refers to the method in which the former party tries to strongly influence the other party. Based on Aristotle’s study of persuasion has three stages which are ethos, logos, and also pathos. In other words, it is called a simple interaction between the two parties. Generally, it is considered to be a two-way process.
Comparison Table Between Propaganda and Persuasion
| Parameters of Comparison | Propaganda | Persuasion |
| Definition | It is an organized collection of information used to influence an individual or a party to accept and follow the behavior of the former. | Any form or method of communication presented with the main aim of influencing people to act and believe in the former’s ideologies and thoughts. |
| Types | It is of three categories which are black, gray, and white propaganda. | Aristotle classified the process into three segments. Ethos – persuading with trust and credibility, logos – persuading using reasoning and logical skills, pathos- persuading by targeting the emotional level. |
| Flow and Control | The information is monitored and controlled by the propagandist. | The information flows at ease between the persuader and the persuadee. |
| Communicators’ Nature | It occurs between groups and institutions, generally informal cases. | It might occur in three cases, between individuals, between a group and an individual, or between two groups. |
| Benefits | In maximum cases, only the propagandist gets benefitted, and in some rare cases, the recipient gets benefitted as well. | It is often benefitted by both the parties since they usually continue with good terms throughout the process. |
What is Propaganda?
It is a technique of influence and lures the audience. Facts are arranged in order with an agenda by aiming at acquiring gain and support by trying and reaching the party or the individual at the emotional level. It is usually in use in the areas of governments, institutions, and religious places. Though often it is considered to be a manipulative method, it is neutral descriptive.
To convey and communicate the propaganda’s information and details. The messages are propagated through a lot of platforms which are constantly varying due to the new development in technology. It might also include biased and fallacious information. Controversial messages are also propagated. It also conveys the information through manipulation and enforcement.
It is regarded as an event that is regarded and carried on with persistence and arduous effort to influence and convince people. It is the event in which a party attempt to control behaviors. It is also an objective and systematic method. It is also a means of communication in which ideologies and messages and conveyed. It is done in a strongly influential and as an activity that benefits the propagandist majorly.
What is Persuasion?
It is the act or process of conveying and convincing a party to change their opinions, thoughts, and ideologies favorable to that of yours. Persuasion is a version of motivation that involves a lot of force and influence to bring about the desired changes. It is a way of presenting arguments to change the ideas and opinions of the other party.
Some examples are the powerful and strong writings of Aristotle. His speech also includes a lot of persuasive phrases and statements. Another good example is President Obama, who is a very good persuade with his thoughtful speeches. Some daily life examples include that our day-to-day events.
For example, if we would like to go on a night out with our friends there would be a lot of persuading need to be done with our parents. It is quite a tactful thing to convince other people and make them agree with your ideologies and enforce a change in them so that they start seeing things from your point of view. One popular example is sales, the way in which the salesperson convinces the customer to purchase a product is also persuasion.
Main Differences Between Propaganda and Persuasion
- Propaganda is an organized collection of information and communication of it whereas persuasion can be of any form.
- Propaganda is classified into three types, whereas persuasion is classified into three segments.
- The propagandist holds control during the propagation, but here the control is not held by the persuader.
- Propaganda usually occurs between groups and parties, whereas persuasion might also occur between individuals.
- Usually, only the propagandist takes benefits, whereas, in persuasion, both the parties share almost equal benefits.
Conclusion
Propaganda is easier than persuasion. Propaganda is easier to do and comes spontaneously, and in the latter, it is quite challenging. However, both are ways to convince and influence the people making sure they tilt the opponent parties. They are different due to the nature and types of the elements.
Both these techniques use the same mode of communication, art, and other forms of expression. Persuasion usually revolves around and sticks with the truth. Propaganda sometimes deviates from the truth and, at times, might also propagate false information. Propaganda is not open to opinions and suggestions. The consequences are not taken into consideration.
References
- https://journals.sagepub.com/doi/abs/10.1177/0392192107087916
- https://www.taylorfrancis.com/chapters/edit/10.4324/9781315850979-36/propaganda-persuasion-contemporary-conflict-david-miller-piers-robinson-vian-bakir