Though the words, satisfaction and engagement, have a general meaning that is used in day to day life knowing the difference between satisfaction and engagement and their correct usage and meaning in the business world is important as that particular context has more seriousness. Satisfaction and engagement are two terms used in marketing. To emphasize the fact one can say that it is important to know that these terms, satisfaction and engagement, are different from each other in their concepts. Moreover, the understanding of these two terms, satisfaction and engagement, requires precision too. Therefore, this article presents you a detailed description of the difference between satisfaction and engagement.
What does Engagement mean?
In a general sense, as the Oxford dictionary presents, the meaning of engagement is “An arrangement to do something or go somewhere at a fixed time.” This also carries the meaning “a formal agreement to get married.”
In the marketing field, engagement is the term used in connection with employee management while marketing the products. Employee engagement more or less deals with employee satisfaction. It is all about satisfying the employees by motivating them effectively and rewarding them aptly for the efforts they put in marketing the products or the services of a company or an organization.
Engagement of the employees is done with a view to arriving at better business outcomes. Employee management focuses chiefly on identifying the factors that would go a long way in motivating the employees. There are a few rules and regulations that should be adhered to by managers when it comes to employee engagement.
What does Satisfaction mean?
In a general sense, satisfaction means “Fulfilment of one’s wishes, expectations, or needs, or the pleasure derived from this.”
On the other hand, satisfaction in marketing is the shortened form of customer satisfaction. It deals with the amount of satisfaction derived by the customer by using the product or the service of the company. It is quite important that a customer should also be satisfied by the quality and the cost of the product.
It is interesting to note that customer satisfaction is arrived at only after the purchase is made or the sale is generated. A company grows rapidly or falls down in reputation based on the customer satisfaction it has gained or lost.
Moreover, the company or the organization as a whole lays down the methods by which customer satisfaction can be brought about.
What is the difference between Satisfaction and Engagement?
• Engagement is the term used in connection with employee management while marketing the products.
• Satisfaction in marketing is the shortened form of customer satisfaction.
• Engagement of the employees is done with a view of arriving at better business outcomes.
• The company or the organization as a whole lays down the methods by which customer satisfaction can be brought about.
These are the differences between satisfaction and engagement. It is often possible that the engagement done in a proper manner paves the way for customer satisfaction too. Hence , it is possible to say that both engagement and satisfaction are interrelated.
Further Reading:
- Difference Between Happiness and Satisfaction
- Difference Between Motivation and Satisfaction