Marketing is one of the fundamental requirements for a business. For the proper growth and healthy proliferation of a business organization, a good and effective marketing strategy is very important. A good marketing strategy ensures that the business grows properly and the brand that is being promoted reaches as many people as possible.
<span class=\"
Single-channel marketing is easy, cost-effective, and simple. It can be implemented and can be managed easily, without much operational complexity.
Multi-channel marketing is a more complex marketing strategy, which is usually implemented when a company has a bigger budget and when the company desires to achieve a more widespread brand image.
References
- https://www.emerald.com/insight/content/doi/10.1108/07363760210414943/full/html
- https://www.sciencedirect.com/science/article/pii/S0007681307000535
- https://www.tandfonline.com/doi/abs/10.1080/0965254X.2010.497845
- https://www.sciencedirect.com/science/article/pii/S1094996808000078