Verizon and AT&T data plans will be really competitive this time since Apple has released iPad 2 simultaneously to both AT&T and Verizon’s CDMA Network unlike iPad. iPad 2 is a tablet computing and entertainment gadget released by Apple in early March 2011. iPad 2 has excellent multitasking feature with the support of 1GHz dual core high performance A5 application processor and revamped OS iOS 4.3.
iPad 2 is amazingly slim and light, it’s just 8.8 mm thin and weighs 1.33 pounds, that is 33% thinner and 15% lighter than first generation iPad. The new A5 processor’s clock speed is twice faster than A4 and 9 times better on graphics while the power consumption remains same.
iPad 2 has added some new features like camera with gyro and a new software PhotoBooth, 720p video camcorder, front facing camera with FaceTime for video conferencing, RAM increased to 512 MB, and two applications introduced – improved iMovie and GarageBand that makes iPad a small musical instrument, each priced at $4.99. The device is HDMI capable up to 1080p video play, you can connect to HDTV via Apple Digital AV adapter.
iPad 2 is available in black and white colors and Apple introduces a new bendable magnetic case for iPad 2, named as Smart Cover.
Since iPad 2 is compatible with Verizon’s Wireless Network and AT&T‘s Network, the sales impact will depend on the data plan and pricing. Sales strategy, Pricing plan and Marketing Strategy will be determining the prospective customer base. Building customer base at this point is a critical decision since both AT&T and Verizon are moving to same 4G Technology LTE. Other than data plan and pricing, the differentiating factor which may affect the purchase decision would be the difference between CDMA EV-DO and HSPA wireless technologies.
AT&T and Verizon iPad 2 Data Plan Price Details:
| Monthly Access Fee | $15 | $20 | $25 | $35 | $50 | $80 |
| AT&T | 250MB | – | 2GB | – | – | – |
| Verizon | – | 1GB | – | 3GB | 5GB | 10GB |
Price Differences for iPad 2 3G Models (Wi-Fi + 3G):
| Internal Memory | 16GB | 32GB | 64GB |
| AT&T | $629 | $729 | $829 |
| Verizon | $629 | $729 | $829 |
No activation fee applicable.
Smart covers:
Leather covers are available in Tan, Black, Navy, Cream and Red colors and are priced at $69
Polyurethane covers are available in Gray, Blue, Green, Orange and Pink colors and are priced at $39