Entrepreneurs and businesses cannot ignore the importance of having an online presence these days. There are several ways for you to make an influential name for your brand on the Internet, and a professional-looking website is one of them. Having a website allows the company to sell its products or services and reach out to a wider audience all over the world. In the past, creating a website was a monumental task, but nowadays it is relatively simple. In large part, this is due to the prevalence of website building platforms. Anyone and everyone can create a website for their company using these platforms without having to write a single line of code. Squarespace and Webflow are two of the most popular web builders on the internet and for obvious reasons.
Webflow vs Squarespace
The main difference between Webflow and Squarespace is that to design a website on Webflow, you need some prior knowledge and a basic understanding of coding, whereas for building a website on Squarespace, anyone can take care of web development themselves.
Webflow is a website-building platform founded in 2013. The platform is used by business owners, agencies, freelancers, and marketing teams. Users of Webflow can not only create but also launch their websites for free, although certain paid features are available as well. Individuals with a basic understanding of coding may find Webflow to be the most suitable platform since this platform allows users to customize the website according to their preferences.
Founded in 2013, Squarespace is another web-building platform. Squarespace allows any individual to design a professional-looking website for their business, regardless of their previous knowledge of coding. Typically, Squarespace websites are centered around images. The user simply needs to create an account, select the appropriate templates and edit those templates to create a company website.
Comparison Table Webflow and Squarespace
| Parameters of Comparison | Webflow | Squarespace |
| First launched | Webflow was launched in 2013 and thus has a small user base. | Squarespace was launched in 2003 and thus has experienced a lot of improvements and a large user base. |
| Target audience | Webflow targets users that have a basic knowledge of coding and web designing. | Squarespace targets users that are complete amateurs when it comes to coding and web development. |
| Flexibility | Webflow allows its users to customize as much as they want to and is therefore pretty flexible. | Squarespace is not as flexible as the scope of changes it provides to its users is very little. |
| Price | Webflow provides its users with 6 pricing plans to choose from and the cost can increase depending on the number of websites created by one user. | Squarespace offers its users 4 pricing plans and a 14-day free trial, which is generally considered as very good value for money. |
| Key features | Webflow’s key features can be categorized into 3 categories: Build, Launch and Grow. | Squarespace’s key features can be categorized into 3 categories: Core, Marketing, and Commerce. |
What is Webflow?
Webflow is an American company with headquarters in San Francisco. Bryant Chou, Sergie Magdalin, and Vlad Magdalin founded the company in 2013. Websites created with Webflow are attractive and professional-looking and are used by business owners, agencies, freelancers, and marketing teams. The platform allows users to create websites and launch them using a visual editor.
Users can build responsive websites using Webflow, a SaaS application. Webflow automatically generates coding languages such as HTML, CSS, and JavaScript. Webflow allows its users to launch their websites free of charge, though there are also paid-for features available that may assist in building a more appealing website. For individuals who have some basic coding knowledge, Webflow is the most suitable platform, since it allows their websites to be customized to their liking.
What is Squarespace?
Squarespace is also an American company with its headquarters in New York. The company was founded by Anthony Casalena in 2003. It was originally a blog hosting platform. Since then, the company has grown and now provides a variety of services. One of them is web development. Over the years, feedback from users has helped Squarespace improve from what it used to be.
Individuals and businesses alike can create professional-looking websites using Squarespace. One of the best features of using Squarespace is that users do not need to possess any prior coding or web design experience. Websites built with Squarespace tend to focus more on images. Users can create a website for their company by creating an account, selecting the best templates, and editing those templates.
Main Differences Between Webflow and Squarespace
- In comparison, Webflow was launched in 2013 and thus has a small user base, whereas Squarespace has been around since 2003, and therefore has had a lot of improvements and a much more significant user base.
- Webflow is designed for users who have a basic understanding of coding and web development, whereas Squarespace is for users who are complete beginners.
- As Webflow allows its users to customize as much as they want, it is quite flexible, whereas Squarespace is not as flexible as the scope of changes it offers to its users is quite limited.
- There are six pricing plans available with Webflow, and the price increases with the number of websites created by a single user, whereas Squarespace offers 4 plans as well as a 14-day free trial, which is considered to be a good deal.
- Webflow’s key features can be grouped into three categories: Build, Launch, and Grow, whereas Squarespace’s key features can be grouped into three categories: Core, Marketing, and Commerce.
Conclusion
Despite both being web development platforms, Webflow and Squarespace are very different. Using these platforms does not have the same user experience, so an individual should carefully consider which platform to use before they start building their website.
People with some experience in web design and development will find Webflow much more useful. Webflow allows users to customize their websites however they wish. Webflow is a true designer’s paradise because of its wide variety of templates and drag and drops editor.
As an alternative, Squarespace allows users to build their websites without any prior knowledge or experience. The templates are very attractive and contemporary, making the website look very professional. Squarespace offers high-quality images, 600 Google fonts, and 1000 Adobe fonts, so it’s a good value for money.
References
- https://ieeexplore.ieee.org/abstract/document/1437335/
- https://link.springer.com/content/pdf/10.1007/978-1-4842-2937-8_1.pdf