Choosing the correct platform for the online business is challenging, but it is easy with modern technologies. Every business organization should have an online website to reach customers. Wix is a website builder used to create professional looking websites. Shopify is designed, build and run online stores that mainly focus on e-commerce. E-commerce is a type of business that involves the commercial transactions of products and services through internet. The key difference between Wix and Shopify is that Wix is a broad website building platform and Shopify is an e-commerce platform for online stores and retail point-of-sale systems. This article discusses the difference between Wix and Shopify.
CONTENTS
1. Overview and Key Difference
2. What is Wix
3. What is Shopify
4. Similarities Between Wix and Shopify
5. Side by Side Comparison – Wix vs Shopify in Tabular Form
6. Summary
What is Wix?
Wix is a web development platform that was started in the year 2006. It is a HTML5 website builder. There are many websites created using Wix. The key functionality of Wix is drag and drop which makes it quite easy to work with Wix. Even a person without much technical background and programming skills can build applications using Wix because it is easy to operate. There are templates to create simple or complex websites. It has stunning and unique image galleries and other animations.
Registration to Wix is simple and quick. There are features such as pages, design, adding elements, settings and Wix App market in the left corner of the web builder. App market provides many add-ons such as buttons, chat functions and contact forms. Those are useful for editing pages, making colour adjustments and adding images. There are buttons for preview, save, upgrade and publish. It is easy to give a new look to a website with few clicks. If the suitable app is not available, the user can integrate HTML with iframe embed app.
There are some drawbacks of Wix. Browsers such as Internet Explorer 8 and older cannot display the websites build using Wix. However, in overall, Wix is suitable for creating impressive websites. It is mobile friendly and provides reliable hosting.
What is Shopify?
It is an ideal platform for anyone who wishes to set up their online store within a short period. The user has to pay for Shopify. After registering, the user can see the dashboard. Under theme settings, the user can change the layout without programming skills. Results can be easily viewed in the preview section. If the programmer knows how to code in “Liquid” language, he can build his own themes. Under general settings, there is a checkout menu. It contains rules for processing order, terms and services etc. Shipping menu can be used to view shipping rates worldwide based on price or order price. In tax menu, the tax rates are added automatically when a user adds a shipping destination.
The user can immediately start adding new products because it is a simple text editor. Before launching the application, users can do test orders. The user can also get notifications about the new orders. By clicking on order, it provides complete detail of the customer and current state of the order. There are plenty of apps available through Shopify app store. Overall, Shopify makes it easy to sell products online.
What are the Similarities Between Wix and Shopify?
- Both contain SEO tools.
- Easy for non-technical users.
- Both works on mobile platforms.
What is the Difference Between Wix and Shopify?
Wix vs Shopify |
|
| Wix is a broad website building platform. | Shopify is an e-commerce platform for online stores and retail point-of-sale systems. |
| Main Features | |
| Wix provides simple templates and image editor. | Shopify has amazing templates, SEO tools and analytical tools. |
| Multi Language Support | |
| Wix has a powerful multilingual app that changes the site to the language of choice. | Shopify does not have much support for multiple languages. |
| Customization | |
| Wix does not have advanced customization options. | Shopify has more customization options. |
| SEO | |
| Wix has SEO support but not powerful like in Shopify. | Shopify SEO optimisation is higher. |
| Customer Service | |
| Wix offers email support. | Shopify offers chat, phone, email and forum support. |
| Applications | |
| Wix is suitable for small-scale business. | Shopify is suitable for expanded business. |
| Price | |
| Wix is cheaper than Shopify. | Shopify is expensive than Wix because of e-commerce. |
| Payment Gateways | |
| There are few payment gateways in Wix; PayPal, WebMoney, Skrill and Authorize.net. | There are many payment gateways in Shopify including PayPal, Authorize.net, PayMill. |
Summary – Wix vs Shopify
Both Wix and Shopify platforms are widely used around the world. The difference between Wix and Shopify is that Wix is a broad website building platform and Shopify is an e-commerce platform for online stores and retail point-of-sale systems. Both can be used very easily without much programming skills. Wix is more suitable for small-scale business, and Shopify is much better for enterprise-level customers.
Download the PDF Wix vs Shopify
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Reference:
1.websitetooltester. Wix Review: Pros and Cons of the Website Builder, WebsiteToolTester, 8 Apr. 2013. Available here
2.Shopify vs Wix – For an eCommerce Store Website Which One is Better in 2018?, Logic Inbound, 26 Dec. 2017. Available here
3.websitetooltester. Shopify Review: Is it the best eCommerce platform?, WebsiteToolTester, 11 Apr. 2014. Available here
4.Creating A Website Today, Creating A Website Today, 7 Oct. 2017. Available here
Image Courtesy:
1.’Wix.com – Make free flash web content in minutes’ by Gustavo da Cunha Pimenta (CC BY-SA 2.0) via Flickr
2.’Shopify Logo’By Shopify Inc., (CC BY-SA 3.0) via Commons Wikimedia