With the growth of the internet, a significant amount of content is being disseminated solely online. As a result, a variety of video-sharing sites have emerged. YouTube and Vevo are two of the most well-known video platforms. Both YouTube and Vevo have a lot of fantastic features, but they both have their own drawbacks.
YouTube vs Vevo
The main difference between YouTube and Vevo is that YouTube features all categories of videos, from music to gaming and cooking videos, and Vevo features only music videos. The YouTube application is accessible in every country, but Vevo can only be accessed in countries the US, UK, and Canada.
Google owns YouTube, a video-sharing website. With over one billion monthly users, it is the second most frequented website, immediately after Google. It has videos from different genres, and anyone can post their own. YouTube also allows video-makers to make money from their work. The video resolution varies between 144p and 1080p.
Vevo is an international video hosting business based in the United States. It was established in 2009. Music videos uploaded by record labels can be found on Vevo. On some TVs, the service is also available as an app. Its videos are of excellent quality, with resolutions ranging from 720p to 1080p. It is currently only available in a few countries.
Comparison Table Between YouTube and Vevo
| Parameters of Comparison | YouTube | Vevo |
| Category | All categories of videos are available. | Only music videos are available. |
| Video Quality | A variety is available ranging from 144p to 1080 p. | Quality ranges from 720p to 1080p |
| Uploading Rights | Anyone can upload their videos. | Only record companies can upload videos. |
| Ownership | Owned by Google | A joint venture between Sony inc., Universal Group, and EMI. |
| Audience | Worldwide audience | Available in select countries only |
| Monetization | Anyone can monetize their accounts | Only record companies can monetize their music videos. |
What is YouTube?
YouTube is a video sharing and social media network owned by Google and situated in the United States. It was first introduced on February 14, 2005. YouTube has over a billion users per month. All of these users water more than a billion hours’ worth of video every day.
As a result of Google’s ownership, YouTube’s business model has changed; it no longer relies solely on advertisements for revenue. YouTube now offers paid content such as movies and exclusive content.
Since its acquisition by Google, YouTube has grown to include various different features and devices, including network television, the ability to integrate with other services, mobile apps, etc. You can find a lot of different content on YouTube like video clips, short films, audio recordings. Teasers, trailers, vlogs, tutorials, music videos, documentaries, etc.
Individuals create the majority of stuff. Collaborations between YouTubers and corporate sponsors fall under this category. To reach a wider audience, established media companies such as Disney, Viacom CBS, and Warner Media have built and grown their corporate YouTube channels.
It has had a massive social impact, affecting pop culture, internet trends and spawning multibillion-dollar personalities. YouTube has been heavily criticized despite its rapid growth and success.
YouTube has been criticized for being used to promote disinformation, copyright issues, routine abuses of its users’ privacy, allowing censorship, and harming the safety and well-being of children.
What is Vevo?
Vevo is short for Video Evolution. It is an international video hosting company based in the United States that specializes in music videos. The service is also available as an app on various devices and services like smart TVs, streaming television services, video recorders, etc. The service also had an app available for smartphones and tablets, but it was decommissioned in May 2018 to focus on its platforms.
On June 16, 2009, three major record labels formed a joint venture to launch the service. Warner Music Group (WMG), the world’s third-largest record label, announced in August 2016 that it would license premium videos from its artists to Vevo.
Vevo only used to have music videos from two main recording companies, namely, Sony Music Entertainment and Universal Music Group, that were already featured on YouTube and its app. The money made from the advertisement was equally divided between Vevo and Google. Vevo was given access to EMI’s video archive right before its launch in 2012 by UMG.
The website was supposed to go global in 2010. However, it was still unavailable outside of these countries as of March 23, 2018. The delay in the global release was attributed to licensing concerns, according to Vevo’s official blog.
Main Differences Between YouTube and Vevo
- YouTube features categories of videos, and Vevo features only music videos.
- YouTube video quality ranges from 144p to 1080 p, and Vevo video quality Quality ranges from 720p to 1080p.
- YouTube lets anyone upload their videos, but only record companies can upload videos on Vevo.
- YouTube is owned by Google, and Vevo is a joint venture between Sony inc., Universal Group, and EMI.
- YouTube has a worldwide audience, but Vevo is available in select countries only.
- YouTube lets anyone can monetize their accounts, but only record companies can monetize their music videos on Vevo.
Conclusion
When it comes to the music industry, there have been numerous difficulties with YouTube and copyright infringement. The recording firms devised Vevo as a solution to this problem. The biggest distinction between YouTube and Vevo is the type of videos available. On YouTube, you can discover almost any form of video, but on Vevo, you can only see music videos from artists signed to participating record labels.
YouTube is primarily a user-run platform. Users upload all of the videos on YouTube, so you have a large selection to choose from. These videos include songs with lyrics, how-to videos, and ordinary videos that some users felt others might enjoy.
Vevo users, on the other hand, do not have the capacity to add films to the site; only the administrators have this option. As a result, there is a much fewer number of videos to choose from, but the video quality is more constant.
YouTube is accessible almost everywhere in the globe, with the exception of nations where it is prohibited. Vevo is exclusively available only in certain countries, which are New Zealand, The USA, the UK, Canada, Ireland, and Australia; therefore, if you leave those countries, your only option is YouTube. It’s still a good thing, though, because Vevo has its own YouTube account with music videos.
References
- https://link.springer.com/chapter/10.1007/978-981-10-0147-5_12
- https://journals.sagepub.com/doi/abs/10.1177/1527476412465901